How much is Botox typically depends on two things: the price per unit charged by the provider and the number of units needed for the area being treated. In 2026, most providers in the United States charged between $10 and $20 per unit, with the national average landing around $12 to $15. A forehead treatment usually runs $200 to $400, crow’s feet $150 to $300, and masseter Botox for jaw slimming or TMJ $400 to $800 per session. The total is not one flat rate. It scales with the muscle being treated and how strong that muscle is on you specifically.
At BodEvolve Cosmetic, we quote Botox based on units so patients know exactly what they are paying for and can compare prices honestly across providers.
How Botox Is Priced
Botox is priced one of two ways: per unit or per area.
Per-unit pricing is the more transparent model. You pay for each unit of Botox injected, and the total scales with your specific needs. This is the standard at medical practices and most reputable medspas.
Per-area pricing bundles a fixed number of units into a set price for a specific region. It sounds simpler, but it often works out more expensive if you need fewer units than the bundle assumes, or leaves you undertreated if you need more.
Ask which model your provider uses before you sit in the chair. A quoted price without a unit count is not a real quote.
How Much Is a Unit of Botox
A single unit of Botox is a measured dose of botulinum toxin type A. Most providers in the United States charge between $10 and $20 per unit in 2026. The exact price depends on geography, provider credentials, and the practice’s overhead.
Major coastal cities (New York, Los Angeles, San Francisco, Miami) tend to charge $15 to $25 per unit.
Mid-sized cities and suburban markets including much of Texas typically charge $10 to $15 per unit.
Rural areas and lower-cost markets sometimes offer $8 to $12 per unit, though very low prices should raise questions about the injector’s credentials and whether the product is genuine Botox from Allergan.
How Much Is Botox for Forehead
Forehead Botox is the most commonly requested treatment. Most patients need 10 to 20 units for the forehead horizontal lines, plus 15 to 25 units for the frown lines between the eyebrows (the “11 lines”).
Forehead only: 10 to 20 units, roughly $150 to $400 depending on units and per-unit pricing.
Forehead plus 11 lines: 25 to 40 units total, roughly $300 to $700.
Full upper face (forehead, 11 lines, and crow’s feet): 40 to 60 units, roughly $500 to $1,000.
First-time patients often need fewer units. Return patients whose muscles have weakened over time from consistent treatment also tend to need less over the years.
How Much Is Masseter Botox
Masseter Botox is injected into the large jaw muscles on either side of the face. It is used for two main reasons: jaw slimming for cosmetic reasons and TMJ or bruxism (teeth grinding) relief.
Most patients need 20 to 30 units per side, so 40 to 60 units total. At typical Texas per-unit pricing, this puts masseter Botox at roughly $400 to $900 per session. Results last three to six months, and the muscle often gets smaller with repeat treatment over time, which reduces the units needed at each follow-up.
How Much Is Botox for Other Areas
Crow’s feet: 10 to 24 units total (5 to 12 per side), roughly $150 to $350.
Bunny lines (nose wrinkles): 4 to 8 units, roughly $60 to $150.
Lip flip: 4 to 6 units, roughly $60 to $120.
Chin dimpling: 4 to 6 units, roughly $60 to $120.
DAO (downturned mouth corners): 4 to 8 units, roughly $60 to $150.
Neck bands (platysma): 25 to 50 units, roughly $300 to $800.
Trapezius / trap Botox (shoulder slimming and tension relief): 40 to 100 units, roughly $500 to $1,800.
Underarm Botox for hyperhidrosis: 50 to 100 units, roughly $700 to $1,800.
Migraine Botox: 155 units per treatment cycle, following the FDA-approved protocol for chronic migraine.
How Much Is Botox for Migraines
Botox for chronic migraine follows a specific FDA-approved protocol of 155 units delivered across 31 injection sites, repeated every 12 weeks. Out of pocket, one treatment cycle costs $1,500 to $3,500 depending on the provider.
Unlike cosmetic Botox, migraine Botox is often covered by health insurance for patients who meet the diagnostic criteria for chronic migraine (15 or more headache days per month, with 8 or more meeting migraine criteria) and who have tried other preventive medications first. If you have migraines, ask your provider about insurance authorization before paying out of pocket.
Cosmetic Botox is never covered by insurance. Our page on whether insurance covers plastic surgery covers the general rules on cosmetic versus medical procedures.
What Determines Your Total Cost
Three factors move your total up or down.
Muscle strength:
Stronger muscles need more units to achieve the same relaxation. Men typically need more units than women. Patients with heavily used facial muscles from expressive habits need more.
Treatment goals:
A soft, natural result uses fewer units than a fully frozen look. Preventative “baby Botox” uses lower doses across more areas for a subtle effect.
Provider experience:
A board-certified plastic surgeon or dermatologist charging $18 per unit is often a better value than an inexperienced injector charging $10. Poorly placed Botox does not just waste money. It can cause drooping brows, uneven results, or an unnatural expression that lasts months until the product wears off.
How Long Does Botox Last
Botox results typically last three to four months for facial treatments and three to six months for larger muscle areas like the masseter and trapezius. First-time patients sometimes see shorter duration because the muscle has not yet weakened from treatment.
Consistent treatment over time often extends duration. Many patients who have been receiving Botox for several years find they need touch-ups every four to five months instead of every three.
Botox vs Dysport, Xeomin and Jeuveau
Botox is the most recognized brand, but it is not the only botulinum toxin type A on the market. Dysport, Xeomin, and Jeuveau all work similarly. Pricing per unit is not directly comparable across brands because the units are formulated differently. Dysport, for example, typically requires two to three times as many units as Botox to achieve the same effect, but each unit costs proportionally less.
If a provider quotes a low per-unit price, ask which product is being used. Sometimes the low price reflects a different brand, not a better deal.
Financing and Payment
Most Botox is paid at the time of service by credit card, HSA, or FSA. CareCredit and other medical financing options are available at many practices for larger treatment packages combining Botox with other services.
Some practices offer memberships or loyalty programs that reduce the per-unit price for regular patients. Allergan’s Alle rewards program (formerly Brilliant Distinctions) offers points on Botox treatments that convert to discounts on future visits.
Botox as Part of a Broader Aesthetic Plan
Many patients combine Botox with other treatments to address different concerns at the same appointment. Common combinations include Botox with dermal fillers, laser treatments, or as maintenance between larger cosmetic procedures.
Patients who have had or are planning surgical procedures often build Botox into their maintenance routine. If you are considering broader body work, our overview of how much plastic surgery costs covers pricing across common procedures, and our guides on specific surgeries like mommy makeover cost, Brazilian butt lift cost, and arm lift and brachioplasty cost walk through what each involves.
Red Flags to Watch For
Not every Botox provider is worth the discount. A few warning signs.
Extremely low prices ($5 to $7 per unit) often mean diluted product, an inexperienced injector, or a bait-and-switch on total units. Botox from Allergan has a fixed wholesale cost. A provider who cannot cover their costs at $7 per unit is cutting corners somewhere.
No unit count in the quote means you have no way to verify what you are getting.
Botox parties at private homes may be fun but often lack medical oversight, sterile conditions, and appropriate follow-up if something goes wrong.
Unclear provider credentials, Ask who is doing the injection. Board-certified plastic surgeons, dermatologists, nurse practitioners, and physician assistants with proper training are appropriate. “Aesthetic technicians” without medical licensing are not.
Getting an Accurate Quote
The most accurate Botox quote comes from an in-person consultation, not an online calculator. During your visit, your provider examines your facial muscles, discusses your goals, and gives you a unit count and total price before any treatment begins.
BodEvolve Cosmetic serves patients across Arlington, Richardson, Dallas, and Texarkana. Schedule a consultation with Dr. Clayton Frenzel or Dr. Brian Holt to review your options, receive a personalized unit count, and get a transparent quote based on the areas you want treated.
